Ada Ciganlija, colloquially shortened to Ada, is a river island that has artificially been turned into a peninsula, located in the Sava River's course through central Belgrade, Serbia. The name can also refer to the adjoining artificial Lake Sava and its beach. To take advantage of its central location, over the past few decades, it was turned into an immensely popular recreational zone, most notable for its beaches and sports facilities, which, during summer seasons, can have over 100,000 visitors daily and up to 300,000 visitors over the weekend. Owing to this popularity, Ada Ciganlija has been commonly nicknamed "More Beograda", which was officially accepted as an advertising slogan in 2008, stylised as More BeogrADA.